If you haven’t heard about the Effie Awards, you might check out the tongue-in-cheek mastery contained in its production. Don’t get me wrong - this is a legitimate award and one worth striving for. But, the deadline for 2007 is 20 October for works produced between 1 Sept 2005 and 31 Aug 2006. If you’re not prepared, then I suggest that you check out the Website and learn about the Effie philosophy and judging process. Basically, you’re looking at advertising effectiveness, as one new category, “David vs. Goliath,” suggests (awarding the underdogs who go head-to-head with corporate giants). If nothing else, subscribe to their mailing list and take a look at past winners so that you’re ready for the 2008 competition. Oh - and anything’s game: TV, film, guerrilla (seriously!), digital, etc. etc.